“Keep your friends close, and your enemies closer.”
It’s important to know who your competition is and what they have to offer visitors. If you’re looking at their site, chances are they’ll be looking at your site too. So it’s important to know what’s on their web site, what specials they have currently, which prices are lower and why – all of those things help you know your enemy online!
How To Know Your Competition
Be thorough in your examination of both your site and the sites you consider competition. Here’s an acronym that will help your memory when doing research:
A SWOT analysis helps you find you / your competitions’ strengths, weaknesses, opportunities and threats so you are more prepared to handle client.
I can help you do a thorough examination of your web site, it’s strengths and its weaknesses. I’ll do the same for three or four of what you and I determine just WHO your online competition are, their strengths and weaknesses, which ones give you an opportunity to do something better than they’re doing, or which ones are your REAL THREATS to your online success!
Here are some great ways that you, or someone at your business can do, to help with knowing your competition:
- Subscribe to their newsletters
- Visit your main competitors’ sites once a week
- Ask yourself “Who’s in the Top Ten for my most popular search terms”?
- Ask yourself “How does my business compare to theirs?” It’s important to recognize your strengths and weaknesses as well as theirs.
If the web sites that are all in the top ten have been in existence on average for ten years, and if they have hundreds or even thousands of links pointing to their site, it will take time to compete with their well-established rankings. Or you may want to pursue other search terms. i can help you determine which course of action to take
Researching your competition can save you money in the long run. For example, pick your main keyword or key phrases. Do a Google search, then look at the first ten results. Here’s your competition! Look around on their web sites if you’re unfamiliar with them. Ask yourself: “What do I do that they don’t? What have they got that I don’t?” If you’re selling something, are your prices higher or lower? Can you buy these products on your competition’s sites or are they just displayed? Do they have quality photos?
Even if you get into the top ten, if you can’t compete with your competition, or you don’t offer them the same things on your web site, you may not see your sales increase. Just because you rank above another web site doesn’t mean that visitors will want to use your service or buy your product. That’s why RESEARCHING YOUR COMPETITION is so important.