SEO will always be an important part of helping owners reach page one for their specific keywords. But, due to over 400 changes in the Google Algorithm in the last few years, CONTENT IS NOW KING. Link building as we know it is dead. Long live the King! I love this! Here’s why.
Why You Need Regular, Fresh and Mobile-Friendly Content
Just I like talked about in my services post on Search Engine Optimization, the world of how things work has “DRASTICALLY CHANGED” for the better in my opinion and because I convinced people to write their own content, my current client base, if you’re reading this right now, you already have a leg up on all the other people who copied content from other sites because they didn’t have time to do it themselves and at the time it didn’t matter as much but NOW IT DOES!!!
So What Kind of Content Do People Want? It seems anything from social media, email and their web browsers:
- According to a study I read, over 65% of the people in the world now have a cell phone with a web browser and a multitude of apps!!!
- 79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day
- 63% keep it with them for all but one hour. A full quarter of respondents couldn’t recall a single time of the day when their phone wasn’t in the same room as them.
- Friday through Sunday, Smartphone users spend 163 minutes communicating and using social media on their phones. Monday through Thursday, they spend 87 minutes.
This is according to the IDC, the International Data Corporation. 8 out of 10 people who probably somehow fit into your target market at least as a part of it fit this study. I’m 49 at the time of writing this and i carry my cellphone with me thought my home even and NEVER leave home with out it – it’s like the new American Express Commercials from the 80’s with many various stars saying “Don’t Leave Home Without It!”.
49% of the entire U.S. population uses a Smartphone. By 2017, the percent of Smartphone users is expected to reach 68%.
Think about this number. Half of the entire U.S. used a Smartphone and Four out of five Smartphone users check their phones within the first 15 minutes of waking up. 80% of those say it’s the first thing they do in the morning!
I can, preferably with you,the business owner because it will ALWAYS SOUND MORE GENUINE WHEN IT COMES FROM THE REIGNING EXPERT ON THE SUBJECT MATTER, meaning your web site content. It’s just better coming straight from the source, like the spring water from Crystal Geyser and Arrowhead bottled water. Straight from the source is always best as it’s from the purest source! It’s more real. It’s filled with passion and truth and helpful information that people will eat up if done right as it’s more accurate and relevant, no matter what other people say.
I know how busy business owners are. I can find other experts out there in the world that are inexpensive to hire can be your company’s voice on the Internet, whether it be information for a slideshow video to a 1200 word article on the topic of your choice (yes, you can choose topics even, which is very good, since it’s your web site. I CAN PROVIDE EXPERTS ON EVERY SUBJECT IN THE WORLD FROM REAL ESTATE TO ROTISSERIE CHICKEN RECIPES!
I’ve always strived to help my clients provide their clients / potential clients with content that is original, well thought up, properly created or well-prepared in the form of text, images, links, video and a combination of them all to the targeted masses through social media and other channels. But the bad news is that a static web site that doesn’t publish at least semi-regular, even a few times a week just to stay in the minds of your current clients. Visit my pricing page for more information on monthly plans.
Web designers are starting to refer to themselves as Digital Content Creators or Digital Public Relations Specialists. We know where, what and when to provide content to your viewing audience, whether you have one yet or not! Your mailing list is your new life blood and there are many ways to get creative to build this list.
I want to see you succeed in today’s world. How do you do this?
To do so, you have to put out original, sharable content every day, because your competition already is doing it! Without your input, I can still make the quality content that people will want to share. I have tons of ideas which you will be seeing promoting my own business.
I will be either helping you or having your own personal expert professionally prepare “have to share this stuff with everyone you know” kind of content for your web site and social media accounts such as Facebook, Twitter and YouTube.
I will promote every bit of the content I help your company create like the marketing specialist PR King on the World Wide Web that I am!. I have a team of people now with whom I work with who can help me with the day to day tasks so I can focus on the “BIGGER PICTURE” – the quality control and overseeing of the proper distribution of this content.
The world wants content and they want it on their cellphone EVERY DAY!!! You need a mobile friendly version of your site but Google prefers a responsive design in your web site. I specialize in making that happen with a responsive WordPress Theme. If you’re a current WordPress web site user, then the cost will be less than you think but not free. Responsive themes are more complex, so they do cost more money to install configure and customize as well as get all the content in from your non-responsive pages that have small images on them. See my page on responsive WordPress Theme Customization to get more information and get started today so you don’t get left behind!
A BIG thanks to AdWeek for their publishing of this survery material.