Local SEO, or Local Search Engine Optimization is one of the most important parts of any local business. Now more than ever, since Google and Facebook now require local bits of code that identify characteristics of what a post is (article, product, video, etc) like, address and phone number tags, one for each part of the address even.
They want you to identify everything important (images even need codes now). The names for them are rich snippets at Google and Open Graph at Facebook. And of course, there’s a plugin for that. I use it, it’s Yoast SEO Local and it’s worth the $70 (approx.) price.
Also, I use Yext (and recommend it to my clients), which allows me to get listed on dozens of local sites and when i change a number or want to add an image to my portfolio in each listing, i can can do it all through one control panel on this online service. There are many ways I can help you improve your local business.