Step Three: Organize, Upload and Test the Web Site

It's important to test your work, to make sure that all of the links you've created work properly, and to step back and view the web site like a visitor would.

A visitor needs to be able to find what they want, get it, and get out, so it's important especially if you sell a large number of products that the average number of clicks to a "Buy Now" area should be no more than three or four. Here's how I work this step:

    1. Finish navigational structure
    2. Surf the web site like a visitor would
    3. Do I like the look and feel of the site?
    4. Does each page look good?
    5. Do I trust this source of information?
    6. Would I buy something from this site?
    7. Would I come back? Why?
  1. Test every link for accuracy
  2. Rewrite text and add links as needed, focusing on the purpose of the site (fill out form, get members, sell products, etc.)
  3. Re-upload changes and preview again.

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