Blue Hyperlink Web Marketing Services
I offer a wide variety of services to my clients. The majority of my services involve helping small businesses succeed online.
You can start with a small See the list below for details on how I can help you.
Web Sites and Different Types of Ways to Make Them
Web Site Design: New Web Sites or Web Site Redo's - I can create a brand new web site for yourself, your organization, or business. Web sites that display information I call a brochure-style web site, because they're like a brochure on the web. Depending on your needs, I may recommend another type of web site (see some other types below) or I may outsource to a programmer.
Blog Web Sites: a blog where you can manage your own content - Blogs have come a long way in the last few years. You can add pages and blog entries, control what content you want to show visitors. You can create categories and add blog entries by category, so visitors can find what they're looking for. This is a good option if you're on a budget AND you frequently make updates to your site. You can view my search engine blog here to see an example of this type of web site.
Content Management Web Sites: manage your own content and much more - there are a variety of content management software that allow a wide variety of functionality to a web site. Visitors can register, make comments, even upload videos, photos, and much more. I use Joomla, the worlds largest open source software. It's free, and the majority of the joomla extensions that add functionality are free as well. Feel free to browse their web site to see if this is something that interests you. Here's an example of a web site I've built using Joomla.
Ecommerce Web Sites: display and sell products online - there are a wide variety of ways to sell your web site. You can have software installed that allows you to add products via a back end interface, setup shipping and payment options, add merchant account information into. Customers can then purchase your products and their payment is sent to your bank account. You can also set up a Yahoo Store or an Ebay Store. I can help you decide which is best for you. Here's an example of an Ebay Store I've set up.
My Space and Face Book Pages: customization, education & marketing - These two web sites are changing the way people use the Internet. Studies show that more people go to these web sites than go to Google. You can take advantage of being able to build a network of business contacts, potential customers, and much more. I can help you customized the My Space Page, and set up any number of pages on Face Book. I am happy to instruct you on how to add friends, send out information to all of these friends, and much more. It's a great addition to your marketing plan. Here's an example of a Business My Space Page I've created. Also, here's an example of a Face Book Page I've created.
Flash Animation, Databases, Programming - I outsource these services in order to make them available through my company. Designing a web site in the early days of the Internet was simple, but as so many wonderful types of functionality have developed, web designers began specializing in order to achieve proficiency at a few specialties. I chose web design that focuses on marketing the business. If you're interested in something that requires a programmer, I'll be happy to get you a quote.
Internet Marketing and Search Engine Optimization
In more simple terms, I help clients with everything from getting into search engines and directories, to advanced marketing and top ten rankings on Google and Yahoo. I offer a wide
Existing Web Sites Analysis with Recommendations - I examine your current web site, run reports that provide helpful insight into your needs, and offer my findings and recommendations. I'll let you know what I believe will help get you rank higher in search engines. I'll also give you an estimate of how long and how much it will cost to do what I recommend.
Search Engine and Free Directory Submission Service - once your web site is ready, I'll submit your web site to approximately 100 search engines and approximately 40 free Internet Directories. The directories are important because they provide a link to your web site, which is a large factor in search engine rankings. I use a Search Engine and Directory Submission Checklist that covers over 50 different factors that help your site with approval and also help your web site rank better in search engines. You're welcome to check it out, print it and ask me about any of the items on it.
Paid Directories Submission Service - these are the most popular directories on the Internet today. Submission to these web sites used to be free, but as they gained popularity they began to charge money for inclusion. Here's why they are worth the investment - the pages in these directories are ranked well within search engines. A link from an important page carries more weight than a link from a page that's not ranked well among search engines. Imagine if Google's homepage linked to your web site. It's one other factor in achieving top ten ranking for your web site.
Top Ten Paid Directories:
- Yahoo Directory: $299 (annual)
- Best of the Web: $69.95 (annual)
- Business.com: $199 (annual)
- Starting Point: $95 (annual)
- Joe Ant: $39.95
- WOW Directory: $43
- Alive Directory: $34.95 (annual)
- Aviva Directory: $49.95 (annual)
- GoGuides.org $69.95
- Sift-Sift: $49.95
Link Directory Building Service - one of the most important factors in how search engines rank your web site are the number of links that point from other web sites to your web site. There are other factors, such as
- what keyword is within the link text (such as luxury vacation homes)
- how important the web page is containing the link
- how many links with that key word within the link are out there
I can set up an organized directory and start establishing keyword rich links from other sites to your site. What will this do for you? It will help your rankings improve on search engines. Establishing links is a process. It's done over time, not all at once.
Web Page Optimization: that's what I do to each web page to make that page rank well for a certain keyword, like "hotels in london". I analyze the page using software that compares the page to the top ten results on Google, for example, and the software tells me what to change about the page to make it rank better.
Submission of Web Pages to Social Bookmarking Web Sites: one of the newest trends in organizing your "Favorites" is by using online services that store your favorites. Some examples are digg.com, del.icio.us, and stumbleupon.com.
I can add a keyword-rich bookmark to over 40 of these sites. What will this do for you? It will help people find your site. The interesting thing about these web sites is that the other people using these sites browse other people's bookmarks in order to find things that interest them.
As you can see, I have many ways that I can help you achieve the success your web site deserves. You can start with a little, and see what works for your particular business. My advice is always to have a well balanced online marketing campaign, with a little of each of these types of services in your plan. |
