|
Submitting your web site to search engines is a process that requires time and consideration. A properly made web site will already comply with the majority of these guidelines. Before I submit your site to any search engine, I make sure I've gone through the checklist to make sure I've followed every guideline as closely as possible.
-
Have you created web pages with substantial unique content that your visitors will want to read?
-
Does your content contain targeted key phrases, not just general keywords?
-
Does each web page contain a unique title?
-
Are you using multiple keyword combinations on each page when appropriate?
-
Are your most important keywords appearing at the beginning of the page and are used throughout the rest of the page?
-
Are you including keywords in link text?
-
Does each web page have a call to action of some kind, for example to fill out a form or buy something, or even directing you to another section of the site?
-
Does each page contain a unique Meta tag description that contains your keywords?
-
Does each web page contain a unique Meta tag keyword list?
-
Have you used every keyword listed in the Meta tag in the body of text?
-
Do your graphic images contain descriptive keywords in the alternate text attribute?
-
Do you provide at least two methods of navigating through your site, one for visitors and one for search engines?
-
Do you have a site map linked from your homepage for both visitors and search engines to navigate?
-
Does your site use frames?
-
Have you created a robots.txt file and placed it in your root directory?
-
If your site uses JavaScript, did you place the code in an external file to reduce total code size? If so, did you place a no follow command in the robots.txt file?
-
If you used Cascading Style Sheets to format the site’s colors, did you place the code in an external file to reduce total code size?
-
Did you check to make sure you have no redirects on your site?
-
Are your optimized pages easy for search engines to locate, either in the root directory or in one sub folder?
-
If within your budget, did you submit your site to Pay for Inclusion Sites?
|