Search Engine Optimization is a fancy term for closely examining and then fine tuning each page in your web site to make sure it’s finely targeted for one search term per page, and also ensuring that it follows all search engine guidelines. The process includes examining a specific web page and comparing it to other web pages that rank in the top ten positions for a certain search term. There are many factors that need to be examined such as how often the key phrase is found on that page, how easy is the content to read, and how many links with that key phrase point to your web page.
Before I submit your site to the search engines, I recommend SEO work on the most important pages in your web site. I use a Search Engine Submission Checklist to ensure that your site gets indexed well. You may ask me any questions you may have about it.
Think of it like writing the perfect novel. A good writer goes through his content to make sure it’s easily readable, says what he wants it to say, has the correct grammar, spelling and syntax, and reads well as part of the story. I use software to analyze the content of a specific page or pages on your site. It analyzes the top ten on a specific search engine for a specific phrase and gives me suggestions on how to help your web page achieve high rankings. It checks for a wide variety of factors that major search engines take into consideration, including:
- the number of words on the page
- how many words are in the title of the page
- where and how often the key phrase is on the page
- how many other sites link to that page
- and much, much more!