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Optimizing a Web Page means examining a specific web page and comparing it to other web pages that rank in the top ten for a certain key phrase. There are many factors that need to be examined such as how often the key phrase is found on that page, how easy is the content to read, and how many links with that key phrase point to your web page.
Think of it like writing the perfect novel. A good writer goes through his content to make sure it's easily readable, says what he wants it to say, has the correct grammar, spelling and syntax, and reads well as part of the story. I use software to analyze the content of a specific page or pages on your site. It analyzes the top ten on a specific search engine for a specific phrase and gives me suggestions on how to help your web page achieve high rankings. It checks for a wide variety of factors that major search engines take into consideration, including:
- the number of words on the page
- how many words are in the title of the page
- where and how often the key phrase is on the page
- how many other sites link to that page
- and much, much more!
There are many search engine optimization firms out there. If you like to meet face-to-face with the companies you work with, I'm in Palm Springs, CA and am happy to meet with you at your home or office.
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