Online Advertising Campaigns: How Google and Facebook Can Help Your Business
Online Advertising Campaigns
Google and Facebook Ads Can Put Potential Clients or Customers On Your Web Site within Days
An online advertising campaign is a great way to get your web site in front of potential clients immediately. If you have a budget of around $150/month (all internet marketing costs are put on your credit card, so it’s a great way to get started if you don’t have a lot of cash to fuel your business). Both of the methods here, Google and Facebook, offer pay-per-click advertising, meaning you only pay for a click through from the ad to your web site. These ad campaigns will provide an instant source of revenue if done right.
Careful planning and research, as always, is required. It’s important to research what your online competition is doing, find what works for you through trial and error and alternate “landing pages” for different ads. A Landing Page is simply the page someone lands on, and when you create an ad, there is a web site address to any page you want within the ad, so you control who goes where, at least to start with!
Google Adwords is definitely the most popular way to advertise on the internet today. You can spend as little as $5 / day, pick the words that you want to rank on page one, place a bid based on the popularity of those words, create an ad and you can be on page one of Google in about 24 hours.
Facebook is a great way to advertise on the most popular social network in the world. Advertising is highly targeted and can be shown to a very specific audience based on location as well as the interests that Facebook members fill out when they join.