Keyword Research
Picking the Right Keywords Ensures Greater Success
in Getting The Right Visitors!
Picking the right keywords for the right situations is essential to
your success on the web. How do you do this? Research is the key.
MORE TARGETED KEYPHRASES =
LESS COMPETITION=
HIGHER RANKINGS IN
SEARCH ENGINES
Picking the right key phrases (you can't optimize for one word anymore, the web is too crowded unless it's a very industry specific word) for the right situations is essential to your success
on the web.
How do you do this? Keyword Research is the key.
I can research what keywords your competition
is using and use those to determine what may work for your business.
Here's an example of how I do keyword research:
You run a local retail store that sells gifts. Of course, the first thought
that comes to mind is that the word "GIFTS" would be your most important keyword.
The Internet has grown so much it's impossible to rank well for such a general
keyword. KEYPHRASES like "BEST GIFTS ONLINE" or "GIFTS IN PALM SPRINGS" will
be much more profitable for you.
Here are some other ways to find the right keyphrases:
- find out what your competition is using
- examine the traffic on your site over time
- use software to pick phrases that work for you
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