How Do I Rank on Page One of Google and Other Search Engines?

Achieving top ten search engine placement is a process that involves the right combination and balance of all everything I’ve talked about in this web site in my section on Search Engine Marketing. It begins with creating a quality web site with unique valuable content.

It continues with proper research and placement of those keywords on your web site pages, and finishes with a focused link building campaign. This is how all ethical established SEO companies achieve success. And time is a factor as well.

The longer your site is indexed by the search engines, the better it will rank for the key phrases related to your business or organization.

Here are ways I can help you achieve top ten rankings on Google:

YOUR DOMAIN NAME:
Pick a domain name that contains an important keyword. Many search engines will assume your site is relevant just because it contains the keyword. Of course, you can also choose something that resembles your business name, and use that for print ads, business cards, etc. It’s okay to have two domains pointing to one web site. An example of a key phrase rich domain name would be “bestgiftbasketsonline.com”.

THE RIGHT KEYWORDS:
If you know how people find you or your competition, you can improve your rankings in the search engines. Each page in your site will then focus on one keyword. Keywords are many times found already in your current marketing materials, brochures, installation instructions, spec sheets or other company documents.

How do you get into the top ten on a search engine? Pick the right keywords that people will type in that don’t have as much competition. For example, if you sell real estate, trying to get your site listed in the top ten for the search phrase: “real estate” is basically impossible (Google lists a total of 960,000,000 results!). Focus on a niche that works for you and you’ll get visitors from search engines. To follow this example, I would find words for you like “realtors in palm springs” or “new home listings in rancho mirage area”.

OPTIMIZING YOUR SITE’S PAGES (“ON THE PAGE FACTORS):
A procedure called page optimizing is done on every page in your web site. Each page is analyzed for:

• content – how many words in your page’s body, title, heading tags, etc.
• meta tags (keywords, description, alternate tags embedded within pictures)
• keyword density – how many times the key phrase is included and where

LINK POPULARITY: how many sites recommend your site? A site with dozens of well ranked sites approving a site by linking to it means a great deal to search engines. They look for

• how many links are pointing to your web site
• how important are the web sites linking to you
• what the text says within the links on each web site