Choosing a Domain Name

picking a domain name for your businessWhen choosing a domain name for your business, club, or organization, it’s important to put some thought behind it. In some instances, it’s very simple. Your company name is unique, not too long and easy to spell. That doesn’t happen a lot. What happens most of the time is a business name contains 4 or five complex words. Whatever the case, when you’re picking your primary domain (yes, you can have more, I’ll explain later down the page), it should have some form of the company name in it. If you don’t know what a domain is, it’s the web address people type into the browser Web URL field at the very top.

Here are some things to consider when picking a domain name:

  1. Is it less than or equal to four words?
  2. Is every part of it easy to spell?
  3. Are you trying not to use numbers? (widgets4you.com, widgetsforu.com, widgets-for-you.com – see all the ways people will already have trouble getting to your site?

Bottom Line: Keep it simple!

If you want to play around and take your time finding a domain, make sure not to use the major domain registration company web sites to do your searches. Sometimes those companies SELL YOUR SEARCHES. I’ve had clients go back a week later to buy the domain and it has been taken.

Use this web site: www.enomcentral.com – they don’t sell your searches so that great idea is safe from all the people trying to snatch it up!

Once you’re ready to buy a domain, here are some companies I recommend:

If you want to rank well in search engines for a specific phrase that’s very important to your business or organization, I also recommend finding a secondary domain name that is meant for search engines. The same rules apply, but more importantly, your domain name will contain a few very important well thought out search terms that people might type in to find you or a product you sell. If you’re a local brick and mortar business, you might want to include a geographical reference, like your city name.

If you have any questions and want me to help guide you through this thought process over the phone, I’m happy to do so. Call me and tell me how I can help you.